Levi’s Spring 2011 Preview

The good folks at Levi’s have been busy at their new digs on 18 Wooster Street. Home to their well publicized vintage photo workshop (where one can borrow a vintage camera for a day of photos) the vast, airy space has been a hub for a multitude of events. This past Thursday was the Spring 2011 preview which debuted looks from their Water<Less collection. This is denim with a green message. It is made with considerably less water than the usual finishing process, which proves that you don’t have to sacrifice style for the sake of sustainability. The looks were tried and true Americana, cropped denim and bandanas with a kind of Easy Rider 60’s feel. Later in the evening, the models stepped down from the white platforms and the space became a stage for the southern band The Duke Spirit, who played a rousing set of gritty and soulful rock n roll.

– Jeanie Kwak

photo credit: Phillip Angert