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fashion

Sassybax Pretty Collection in Blush


Make Him Blush: Sassybax Launches The Pretty Collection in Blush
You’ve never looked this pretty…in the buff

In the Fall of 2010 Sassybax Founder & CEO Amanda Horan Kennedy launched a revolutionary idea – sexy, lingerie-inspired shapewear. So sexy in fact, women no longer need to scurry to the bathroom post-date before being caught squeezed into a rubber girdle (or or control top panty hose without the hosiery) beneath that seemingly hot mini-dress. The Pretty Collection is shapewear made for women, to be seen by men! Debuting in sexy black, Sassybax is thrilled to now offer the collection in oh-so-pretty Blush. Unlike nudes with yellow or orange undertones that sallow the skin, The Pretty Collection in Blush offers a beautiful nude with pink undertones that gives the skin a radiant, rosy glow. You’ll never have to sacrifice sexy for slimming again in this shapewear-meets-lingerie fusion, retailing from $50 – $118 in luxury retailers, high end lingerie boutiques, ready-to-wear specialty stores and online retailers beginning February 2011.

The Pretty Collection in Blush offers luxurious and sexy shapewear with a feminine twist, perfect to pair with wardrobe pieces in lighter palettes. Moderate to firm compression made-in-the-USA fabric feels silky smooth against your skin, treated with moisture-wicking Naturexx® to keep you cool all day (and night) long! Seven strategically designed styles troubleshoot all of your problem spots, enhancing your best, er, assets. Step into the Slip with built-in underwire bra underneath a cocktail dress, and let the feminine European lace trim peek out ever so slightly. The mid-thigh Shaper Bottom slims the tummy, waist, hips and upper thighs, perfect to pair with a tight pencil skirt. The Camisole is pretty enough to peek through a blazer at work, then shine solo for a night out on the town. The open-bust Hi Rise Body Shaper and Under Bra Cami are designed to be worn with any of your own bras, so you don’t have to worry about trying on a shaper that fits in the waist but not in the bust. Channel your inner pinup girl in the High-Waist Control Brief, featuring a double panel in that hard-to-target tummy area to keep you nipped and tucked. Say buh-bye to back bulge in the Sexy Back Bra, featuring a wide band in the back to keep you smooth while supportive underwire in the front keeps you on the up and up.

“When we launched this new collection at market recently, it hadn’t yet been named. Everyone we showed it to from the buyers to the magazine editors had one thing to say and that was, ‘Wow! That is really pretty. I can’t believe it’s shapewear.’ Well it seemed only fitting that the name become Pretty. Thus, the name: The Pretty Collection by Sassybax.”
– Amanda Horan Kennedy, Sassybax Founder & CEO

Based in Los Angeles, CA, Sassybax is the creation of biz and style-savvy entrepreneur Amanda Horan Kennedy. Launched in 2004, Kennedy introduced Sassybax to help women (like herself) with real bodies look slimmer, eliminate bra bulge and above all feel confident in their clothes! The Sassybax brand consists of the seamless Classic Collection, wardrobe-saving Accessories and the new, lingerie-inspired Pretty Collection. Classic pieces are sized S-2X (exact range varies by style) and Pretty pieces S-XL. Retailing from $18.00 – $118.00 in luxury retailers, boutiques and e-retailers throughout the U.S., including Sassybax.com.

Information and images related to Sassybax provided from the press release

Visit on the Web: www.sassybax.com
Follow on Twitter: http://twitter.com/sassybax
Fan on Facebook: http://www.facebook.com/Sassybax

fashion

Parfait By Affinitas Intimates


Say good-bye to unflattering, “matronly” styles and colors, and hello to what full-busted women really want. Parfait by Affinitas’ fun, flirty and fashion-forward styles are designed in both fit and appearance to beautifully embrace and enhance (not bury and conceal!) full-busted women’s curves. The line’s cut-and-sew bras feature 2-3 hook closures, plush body elastic, side boning and power netting for superior support, as well as U-shaped comfort backs to prevent straps from slipping, while bottoms feature plush waist and leg elastics, as well as foldover elastics. Bras, bustiers and babydolls are sized 30-40 D, DD, E, F, FF and G, with matching bottoms XS – 2X.

The Parfait woman seeks the ultimate in comfort, fit and style to make her feel sexy, while presenting her natural curves confidently, beautifully and most of all comfortably. Now women of all sizes can easily (and affordably) add confidence and style to their lingerie wardrobes just by whipping up a little bit of Parfait!
Images and Information about Parfait by Affinitas from the press release.
Web: www.affinitasintimates.com
Follow on Twitter: http://twitter.com/AffinitasIntima
Like on Facebook: http://www.facebook.com/pages/Affinitas/111339788878132?ref=ts

fashion

Brulee’s Screen Siren Inspired Collection


BRULEE lingerie and loungewear embodies the ultimate in indulgence: a seductive blend of luxury, sophistication and desire…to inspire in the boudoir, or beyond. Each piece is handcrafted from the finest silk, chiffon, cotton and jersey in New York City’s Garment District, featuring hand cast gold and Swarovski crystal hardware juxtaposed with delicate details.

Marked by a simple yet striking elegance, the line is a testament to women seeking a modern take on sexy that remains feminine – without the frills. Taking inspiration from designer Kristian Giambi’s busy lifestyle, BRULEE’s versatile pieces have you, ahem, covered from the bedroom to the boardroom to beyond, if you please. Pair the line’s silk Camisoles and Bodysuits with a pencil skirt and jacket for work, or with skinny jeans or a mini for night. Got a hot date? Rock the Chemise or Teddy (if you dare) solo, or let a sultry Corset Soft Bra peek through a blouse. Going casual? Pair the crisp white “Boyfriend” Shirt with your fave pair of jeans, or go luxe in the Corset Legging.

BRULEE’s camisoles, bodysuits, teddies, bralettes, boy shorts, lounge pants, nightshirts, robes and more are luxurious, uncomplicated and anything but sweet. Whether slipping on for a night on the town, or slipping off for a night in the boudoir, BRULEE promises to leave your admirer wanting to see what is underneath…

Go ahead, indulge.

Images and information about Brulee from the press release.

Web: www.brulee.net

Follow on Twitter: http://twitter.com/BruleeLingerie

Like on Facebook: http://www.facebook.com/#!/pages/Brulee/453842090706?ref=ts


fashion

Affinitas Intimates Spring 2011 Collection


Selected looks from the SS11 Collection “Prohibition” in Blush & Nude.

About Affinitas Intimates from the Press Release:
Affinitas, from the word “Affinity” meaning, “a natural liking or attraction to a person, place, idea, or thing.”

Sexy or sweet? Take your pick with Affinitas’ wide selection of stylish yet affordable bras, panties, 3-pack Packaged Panties, camisoles, babydolls, chemises, and bustiers, ranging from basic, everyday styles to on-trend and special occasion pieces. Bras and bustiers span a size range of 30-38 A-DD, with all other items sized XS-XL. New Parfait by Affinitas (launched FW10) additionally caters to the full-busted market with bras sized 30D – 40G (and bottoms sized XS-2X). Meaning no matter your size, we have the right lingerie for you.

Whether you’re feeling flirty, glamourous and feminine, or want to channel your inner vixen, Affinitas has a look to match your mood. ? Made of fine, soft materials sourced from all over the world, Affinitas ensures you can wear any piece from the line – be it all day…or just for a few minutes! The line’s comfy, luxurious materials include cotton, microfiber, satin, French embroidered laces and even technologically advanced, seamless materials that are stitch free, seam free and label free. The Affinitas woman is fashion-forward and discerning, wishing for stylish, comfortable, quality lingerie – at prices that won’t break the bank. Constantly expanding to meet your needs, wants, and desires, we make it our mission to have you covered (well, mostly) for every occasion.

Web: www.affinitasintimates.com
Follow on Twitter: http://twitter.com/AffinitasIntima
Like on Facebook: http://www.facebook.com/pages/Affinitas/111339788878132?ref=ts

fashion

Etam Lingerie Fashion Show Paris

Watch a video of the Etam Lingerie runway show below.

See Images below of the Etam Fashion Show Spring/Summer 2011 Collection Launch at Grand Palais on January 24, 2011 in Paris, France. Visit Etam’s website here.


(Photo by Francois Durand/Getty Images)