Tag Archives: lingerie

Cake Lingerie

Modern Glossy had the pleasure of interviewing Tracey Montford, the lingerie designer for the unique maternity line, Cake Lingerie.

Can you tell us a little about your latest lingerie collection, “Let Them Eat Cake”?

Let them Eat Cake” is a collection designed to cater for all pregnant and breastfeeding mums.  Within the collection we have two moulded cupped bras, which are prefect T-Shirt bras, we have a beautiful soft white bra layered with antique blue lace for everyday use, a rich plum red lace bra with a soft flexible wire constructed within the bra to give extra support and lift and a beautiful nightwear mix and match range designed for function and comfort.

You design for a more specialized client, can you explain what considerations you need to keep in mind when designing for maternity and nursing lingerie?

A nursing bra’s primary purpose is that it is a working bra and at Cake we never lose site of this.  All our designs combine beautiful styling, function and most importantly comfort.  Cake Lingerie is designed by mothers for mothers.

What kind of fabrication do you use for the majority of your styles?

We use a majority of stretch fabrics as these are the most comfortable to wear and stretch with the breast as the milk fluctuates in and out.  We do however fuse the bottom regions of the cup for extra support and strength. All of our bras are cotton lined and seams are internalized to avoid any irritation to the breast area.  No lace is ever directly on the breast tissue as this can also create irritation.

Cake Lingerie is said to have stringent product & quality expectations, what  kind of standards do you adhere to as a designer?

All our garments are checked and adhere to a strict quality control. We also use eco tech fabrics and nickel free loops and hooks & eyes on all our garments to avoid any irritation.

You attended fashion school, can you tell us how this influenced you?

My background is actually in art and design.  I was a High School Art teacher for 9 years.  We moved to London for 3 years and during this time I took the opportunity to attend classes at Central Saint Martin’s and the London School of Fashion during the time my ideas for Cake Lingerie where evolving.

How do you find initial inspiration for each new season?

I pull inspiration from everywhere.  In particular I am drawn to vintage styling.  The colour choices and prints used are often inspired by old school glamour. Our imagery also has a strong feel for vintage pieces.

What are your future plans for this business?

Cake is still fairly new to the market place, as we have only been commercialized for 2 years now. We will continue to open new markets, push the boundaries and conventions of traditional maternity lingerie. We always take customer feedback onboard and strive to improve our garments.  The sky is the limit!


Visit Cake Lingerie here.


The So Curve New York Lingerie Fashion Show

Curve NY, Photo by Stevyn Llewellyn 2010

The So Curve Fashion Show took place in Edison Ballroom in New York City. The presentation was a sophisticated runway show by A Suivre Paris, whom showcased a the International Brands’ newest colors and styles. So French Lingerie immortalizes the iconic French woman. Watch the exclusive video below filmed by Stevyn Llewellyn.

Brands Featured in the luxurious and classy show were Affinitas Intimates, Annette International, Bravado! designs, Zinke, Cake Lingerie, Corin, Fantaisie, Fauve, Hanky Panky, Hotmilk, Jaycris, Julie France, Karen Luu, Montelle, Panache, PJ Harlow, PJ Salvage, Rago, Sculptz, Chantelle, Empreinte, Huit, Janine Robin, Lise Charmel, Passionata, Rosy, Simone Perele, Teccia, and Wacoal.

Curve NY, Photo by Stevyn Llewellyn, 2010

About Curve: Curve was founded in 2007 to be the premier trade show showcasing intimate apparel, swimwear and accessories as forces in fashion and the fashion industry. Now in its fourth year, it has become the largest and only event of its kind in North America.

Photos By Stevyn Llewellyn

Exclusive: Interview with Lola Haze designer Laura Mehlinger

lolahaze1

You originally began as an English Major—What prompted you to pursue fashion design?

I’ve always loved fashion.  In fact, at Harvard, as an English major, I used to take as many opportunities as possible to write essays about clothing.  I’ve been studying clothing—studying all aspects—since I was a child.  As soon as I could be trusted with a needle, I was deconstructing clothing and trying to make my own—and this fascination with the artistry as well as concepts of fashion stayed with me.

Lola Haze 4When choosing the name for this line, my favorite book (which I wrote my thesis about), Lolita, immediately suggested itself to me, but not for the obvious reason.  My line is not particularly about seductive 12 year olds.  The name, Lola Haze is actually more of an ode to the book and to Nabokov, who was such a master of his craft, and used words for play and at the same time to create incomparable beauty.  And as for the character of Lolita Haze, she’s an iconic representation of the complexity and power of sexuality – and of the various ways it can be used.  The names “Lolita” and “Lola” have been culturally appropriated and have come to invoke a simpler flirtation than the original character in the book.  So there are many layers of associations with the name now.

Do you think your position at Gap, inc. was helpful to your current design aesthetic?

I’m glad to have had the chance to work there.  For designers in the rarified fashion capital of New York, it’s always important to remember what real women want to wear, and what they expect from their clothing.

As a designer, what process do you undertake in order to see an initial design become a completed piece?

I start with impressionistic ideas that can come from anywhere: a certain neckline, or a metallic fabric that catches my eye, or a work of art or a molding on a ceiling.  The most fun part of the design process is finding commonalities between, say, Austrian 18th century interiors and Henna tattoos and metallic lace, and then melding these ideas into a cohesive collection.  At the same time that I’m pushing concepts around, I’m sketching silhouettes and thinking through the structure and components of each garment.

lola haze 3For your spring 2009 collection, what in particular inspired these pieces?

For Spring/Summer 09 I sought to fuse two disparate inspirations: the paintings of Morris Louis and Prince concerts.  In each, I was drawn to the liquidy feeling of bold colors layered on top of each other: transparency that creates a sense of the ephemeral.  I drew from these two dramatically different media—watery paint and neon-lit stage smoke—to create the collection, called “Colorfield” in homage to Morris Louis.

Spring and Summer are hot, bold, colorful seasons.  I played with stacking bright colors against softer ones, and gorgeous drapey silk charmeuse against geometrically cut mesh to create wearable, comfortable clothes that at the same time really make you feel special.  The luxury is not only in the fabrics and design details, but primarily in that transforming feeling of slipping into one of these pieces.  You feel playful, special, like the most delicious candy you would ever want.

lola haze 4How do you integrate surface imagery into your work?

Charlotte Pinson and Lola Haze TM have teamed up to create whimsical one-of-a-kind wearable art—and priced to suit the art aficionado on a budget.

The element of visual surprise is an essential for Lola Haze’s TM seasonal intimates collections.  I like to integrate playful juxtapositions within the structure of the garments, for example through color blocking or hardware mixed with silk.  Working with Charlotte has been an inspiring experience, and working with a surface artist creates a new element for bringing whimsy and surprise to Lola Haze TM.  It’s also exciting to bring Lola Haze TM out of the boudoir and onto the street.

It is very admirable that you have followed and pursued your dream to become a designer here in New York.  Do you have any advice to people who have similar aspirations?

Work hard and have fun!

– Interview with Laura Mehlinger by Stevyn Llewellyn

Shop Lola Haze Here

Photos © Lola Haze Spring 2009