Backstage at Irina Shabayeva during Mercedes-Benz New York Fashion Week.
Photos by Stevyn Llewellyn. View photos from the runway collection here.
THE CONCEPT: Irina for INC is a sportswear collection that evolved out of the notion of movement and dance. Form fitting dresses and separates, notably tops, skirts, jackets and even denim, Shabayeva relied on her ability to create flattering silhouettes with clean lines, modern fabrics and bright colors. To finish the look, Irina for INC includes dance inspired footwear that ranges from Ponte slipper platforms and ribbon tied espadrilles.
THE LOOK: Colors and patterns took a cue from Rubik’s Cube, with strong strokes of bubble-gum brights and rich jewel tones creating bold color blocking on shifts, dresses, and tunics. Vibrant jersey tops and skirts are paired with army anoraks; black and white body con dresses are embellished with exposed zippers, while flirty lace confectionary designs are embellished with jeweled beading.
THE COLLECTION: will launch on February 19th in 50 Macy’s stores including Herald Square (New York City), Union Square (San Francisco), Aventura & Miami International (Miami) and State Street (Chicago) and on Macys.com. Collection includes 13 full looks.”