In the Fall of 2010 Sassybax Founder & CEO Amanda Horan Kennedy launched a revolutionary idea – sexy, lingerie-inspired shapewear. So sexy in fact, women no longer need to scurry to the bathroom post-date before being caught squeezed into a rubber girdle (or or control top panty hose without the hosiery) beneath that seemingly hot mini-dress. The Pretty Collection is shapewear made for women, to be seen by men! Debuting in sexy black, Sassybax is thrilled to now offer the collection in oh-so-pretty Blush. Unlike nudes with yellow or orange undertones that sallow the skin, The Pretty Collection in Blush offers a beautiful nude with pink undertones that gives the skin a radiant, rosy glow. You’ll never have to sacrifice sexy for slimming again in this shapewear-meets-lingerie fusion, retailing from $50 – $118 in luxury retailers, high end lingerie boutiques, ready-to-wear specialty stores and online retailers beginning February 2011.
The Pretty Collection in Blush offers luxurious and sexy shapewear with a feminine twist, perfect to pair with wardrobe pieces in lighter palettes. Moderate to firm compression made-in-the-USA fabric feels silky smooth against your skin, treated with moisture-wicking Naturexx® to keep you cool all day (and night) long! Seven strategically designed styles troubleshoot all of your problem spots, enhancing your best, er, assets. Step into the Slip with built-in underwire bra underneath a cocktail dress, and let the feminine European lace trim peek out ever so slightly. The mid-thigh Shaper Bottom slims the tummy, waist, hips and upper thighs, perfect to pair with a tight pencil skirt. The Camisole is pretty enough to peek through a blazer at work, then shine solo for a night out on the town. The open-bust Hi Rise Body Shaper and Under Bra Cami are designed to be worn with any of your own bras, so you don’t have to worry about trying on a shaper that fits in the waist but not in the bust. Channel your inner pinup girl in the High-Waist Control Brief, featuring a double panel in that hard-to-target tummy area to keep you nipped and tucked. Say buh-bye to back bulge in the Sexy Back Bra, featuring a wide band in the back to keep you smooth while supportive underwire in the front keeps you on the up and up.
“When we launched this new collection at market recently, it hadn’t yet been named. Everyone we showed it to from the buyers to the magazine editors had one thing to say and that was, ‘Wow! That is really pretty. I can’t believe it’s shapewear.’ Well it seemed only fitting that the name become Pretty. Thus, the name: The Pretty Collection by Sassybax.”
– Amanda Horan Kennedy, Sassybax Founder & CEO
Based in Los Angeles, CA, Sassybax is the creation of biz and style-savvy entrepreneur Amanda Horan Kennedy. Launched in 2004, Kennedy introduced Sassybax to help women (like herself) with real bodies look slimmer, eliminate bra bulge and above all feel confident in their clothes! The Sassybax brand consists of the seamless Classic Collection, wardrobe-saving Accessories and the new, lingerie-inspired Pretty Collection. Classic pieces are sized S-2X (exact range varies by style) and Pretty pieces S-XL. Retailing from $18.00 – $118.00 in luxury retailers, boutiques and e-retailers throughout the U.S., including Sassybax.com.
Information and images related to Sassybax provided from the press release